People need stories, especially in changing times. But how to write yours and get your voice heard? Maybe you need some help to break free of the oh-so-last-decade sales-speak with a bit of style and have fun with it whilst realigning your business?

Word Nerd Extraordinaire

Enter the artful storyteller and all-round Good Apple… I’m Ruth and I’m a living language expert which means that I have my ear to ground listening to what’s happening now.

Working with Good Apple Copy will help you to make sense of who you are and what you do.  I am a firm believer in “Show don’t Tell”.  Give your customers something to relate to.  This will help to establish that all important connection between who you are and what you do.  

My thing is listening to your story and writing it down so you can share it with others. I’m based in Sheffield and work online with clients from everywhere and anywhere especially in these changing times where we need new stories to reach out and tackle our greatest ever challenge: our response to the Covid crisis. I am also able to offer a copy checking service to you, checking for accuracy and editing for effect.

Thinking about blogging for business? Get in touch to find out how I can help.

Blogging: True or False?

Gold! Photo by Michael Steinberg on Pexels.com
  1. Creates a passive income stream so you can retire early
  2. Adds value to your business or profession
  3. Links content to Facebook/LinkedIn/Twitter/Instragram/Whatever
  4. Organises articles/about/testimonials… like a website
  5. Helps you to make a difference
  6. Makes networking easy
  7. Improves your writing and storytelling
  8. Produces quality leads for business
  9. Is a waste of time
  10. Is all about YOU!
  11. Is only for technical whizz-kids
  12. Is expensive
Blog from anywhere/ unless you are stuck at home on lock-down! Photo by Jean van der Meulen on Pexels.com

Getting Started with Blogging

I started blogging with a just-for-fun WordPress site called slow-cycle.com and wrote about adventures that I had been on with my touring bike. Getting the first ten posts completed was really easy as the ideas for them were already in my head!

A friend of mine told me that her daughter had written a blog as a final year option for her Degree in Journalism instead of a dissertation.  She also told me that some people from her course had gained offers of work as a direct result. Great stuff!    

Two years later…blogging has not resulted in a passive income stream flooding in to my bank account but I’m hooked.  Like journaling, blogging and writing in general are cathartic.  The more you write, the better you get at it.  Now I’m getting braver at sharing my stories: why I chose to leave teaching to strike out as a solopreneur, how I feel about some of the pressures I’ve had to deal with, what kinds of things get me all riled up!  

Ideally blogging is an extended conversation between friends.  A favourite guest post on my blog featured the inspirational woman who first got me involved in cycle touring across France when I was getting divorced and at a cross-road in my life.  And this is what I want my business to do: to celebrate the successes and journeys of people who go out of their way to help others… Those who don’t always want to shout out or speak out for themselves but deserve recognition and thanks.

Share Your Story Here

If you are interested in blogging, and need some help to get started, get in touch with me through my business page on Facebook or LinkedIn. Alternatively, please let me know if you would like to write a post as a guest and we’ll have a chat about it.

Don’t Be Shy! Whose Content Do You Admire?

When you’re starting out with your on-line branding you have an unlimited number of choices. For the truly brave, you CAN write your own rule book and make a completely bespoke blog… Another tactic is to take some inspiration from people or brands you admire. One of my favourite content-generators is The National Trust. I LOVE their no-filter photography and well-chosen words so much that I wrote some internal communications for them as a volunteer. I have also written content for Endeavour Training, Northern Rail and a self-help self-advocacy charity for adults with learning disabilities.

Authentic photograph with #nofilters taken by The Good Apple… squeezing the juice out of every story!

The History of the Good Apple: Teaching English and Writing Copy

Identity can be a slippery subject.  After 20 years working as an English Teacher I’m doing something that I’ve always wanted to do.  Essentially that means that I am writing.  That would make me “a writer”.  You are what you do, right?   

Being totally honest, I’m hoping to return to a dream I had at sixteen. At that point, I wanted to be an environmental journalist, a Mancunian version of Stacey Dooley (before her time).  I had no interest in the Classics or Shakespeare back then.  I wanted to live in the now and be in the know.  I happened to be good at English, have an interest in the wider world and the desire to explore it, if not physically then through reading and learning.

So what went happened?

Whilst taking my Degree in English Language with Linguistics at The University of Sheffield, I developed a love of learning Spanish.  This led to me finding summer camp work in Barcelona.  I discovered that I had a talent for TEFL and loved combining carefully staged and scripted lessons with creative activities involving music, drama and shenanigans.  Later, I fell in to English Teaching and enjoyed it.  I am a people person and I like to listen to others, to help them develop their voice and communicate. 

20 years later… what changed?

Let’s just say that the first 10 years of my career were a pleasure whilst the last were, at times, some form of torture. I got to the point with teaching where the creativity was squeezed out and it was no fun anymore so I had to say, “It’s not you, it’s me” and leave.

The good thing about this is that I’ve got loads of resources and I know my stuff inside out. I also know how the system has made it difficult for children to learn and find their voice and I really want to change that.

The Good Apple is born!

Good Apple Copy and Good Apple Tutoring services work side-by-side. You’re never too old to listen or learn and I really enjoy working one-to-one and making a difference. If you need help, please get in touch.

Photo by Pixabay on Pexels.com
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